Employer

What is BraveNewTalent?

BraveNewTalent is bringing social media to the recruitment market in a secure, effective and inexpensive way. We have created our own purpose built social network, which is fully integrated into Facebook. This enables you to have a presence on these ‘entertainment’ networks in a professional, safe and secure way. Our platform enables candidates to create professional profiles, research and understand their careers and become part of your own online communities. For you the employer, BraveNewTalent enables organisations to see who wants to work for them before receiving their applications. Essentially, ‘employer profiles’ attract a pool of candidates who are informed, engaged and happy to act as brand ambassadors for the companies they are interested in.

What do Employers get from BraveNewTalent.com?

The best employees are often defined as those individuals who are engaged, knowledgeable and enthusiastic about the business they are in. Some companies spend considerable time and money actively advertising to find candidates, but others such as Deloitte, BP, Accenture and Olswang save time, money and resources by using BraveNewTalent and becoming ‘Talent Magnets’. We believe in giving candidates control of their online presence. Candidates create professional profiles with companies that interest them. They have a greater understanding of employers’ visions, values and expectations before they apply. This creates an active, quality ‘Talent Pool’ for employers who can engage, nurture and ultimately recruit them into their organisations. Employers who use BraveNewTalent.com are thus able to position themselves as a ‘Talent Magnet™’ and will expand their talent radar and reach potential candidates long before application deadlines. Each employer’s online community and talent pool will be updated with news, recommendations and a forum which will allow talent and employers to share and discuss their experiences. Employers will be able to upload videos, photos & case studies along with vacancies, application deadlines and details of on and offline events.

Recruitment begins with conversations, events, open days and careers fairs are a large part of most graduate employers recruitment programmes. Social media allows employers’ to converse 365 days a year, and enjoy dialogue between themselves and their talent pipeline. The conversations between members of each online community will ultimately save time for employers, no longer will they have to worry about keeping their Talent Pool ‘warm’ or providing them with up to date information. With each member of their community acting as a brand ambassador for the business, your brand is constantly strengthened.

Why talent demands BraveNewTalent.com

The Facebook generation are information hungry, relying heavily on peer to peer relationships, viewing them as sources of information and advice. They hunt for honesty and know that through the power of the Internet and social networking, they will be able to find it. With this generation spending more time on social networks than in lectures, they are used to sharing experiences, opinions and being part of online communities. It is imperative, in building beneficial and lasting relationships, for talent to have the opportunity to understand and interact with an employers’ brand long before an application deadline – and a few moments at a job fair wont satisfy these eager candidates. Talent already share their employment experiences and turn to one another for support across the Internet – students have made, and are demanding, for the job search to be more social.

The historic recruitment toolbox for corporate brand awareness was brochures, websites and road shows, promoting opportunities, values and benefits. Now, many employers are trying to influence the social network ‘noise’. The best solution is enabling everyone to participate on a professional platform. By integrating Facebook, BraveNewTalent provides a controlled, secure environment for you to join the community to promote your brand.

How do Employers use an Employer Profile?

The use of an employer profile is within the control of each individual employer. The amount of time each employer spends on the site, and the benefits they see are therefore at their own discretion.

If we think of how we, as users, have saved time in maintaining relationships, delivering messages and organising events using social networking sites, BraveNewTalent.com has the same potential in terms of saving time for employers.

Messages (deadlines, events, vacancies) will be easy to post (simply a post in the forum or an email to selected candidates) and highly targeted, reaching those engaged and informed candidates who are committed to working for the employers they have connected with.

Naturally, some employers will be nervous about negative comments or perceptions affecting their employer brand. Equally opening up the channels of communication for all past and potential candidates can be a concern. However, these are concerns related to the development and use of the internet, not BraveNewTalent.com and they are issues that all employers are likely to face in the foreseeable future.

Firstly, being aware of, and addressing these issues where possible will be positive for your brand. These discussions will be taking place in a number of places currently – BraveNewTalent.com centralises these discussions for employers to monitor and influence where necessary.

How do Employers setup an Employer Profile?

Employers will need to provide some basic details in order to create their profile. Using photos, case studies and videos will make your profile more interesting and appealing to talent. You will begin to build up a pool of talent whom will interact amongst themselves and with you, giving you the prime site to promote your employer brand and ultimately, fill your vacancies.

To get help with setting up an employer profile, email Employer