Founded in 1856, Burberry is defined by its authentic British heritage and its core values, Protect, Explore and Inspire. Burberry fuses rich history with innovative products and a dynamic digital and retail presence to ensure the brand is as relevant and successful in the future as it is today.
Lead by innovative design, the brand is meticulous in its pursuit of quality and service. Communication and connectivity are at its core, combined with an inherent sense of responsibility for the world in which we live and thrive.
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.
Digital luxury positioning and the optimisation across innovative mediums of the trench coat, trademark check and Prorsum knight heritage icons make the brand purer, more compelling and more relevant globally, across genders and generations.
Disciplined execution, constant evolution and balance across channels, regions and products underpin the management of the business.
Innovative product design, digital marketing initiatives and dynamic retail strategies drive consistent performance.
A closely connected, creative thinking culture encourages cross-functional collaboration, intuition and a meritocratic ethos.
United by open communication and a pure brand vision, and inspired by the company’s core values – Protect, Explore and Inspire – compassionate global teams give back to their communities through the Burberry Foundation and socially responsible initiatives.
An iconic british luxury brand established in 1856, Burberry leverages its proven strategies and talented team to assure sustainable, profitable growth
The following sections outline the company’s five key strategic themes and selected highlights during the year. These themes underpin the connected
culture, brand momentum and consistent performance.