Careers in Marketing & Advertising

Once a demonised profession, guilty of polluting cities, brainwashing citizens and using subliminary messages to manipulate children, marketing has transformed itself.

Today charities, governments, NGOs and artists are all relying on marketing and advertising to bring their message out, giving the profession a whole different dimension.

Social media flipped mass communication upside down.

Then social media flipped mass communication upside down, having advertisers, used to broadcast, facing two-way channels, needing to replace monologue with dialogue.

One thing hasn't changed though: successful marketing and advertising have always combined the "science" of developing winning products or services with the "art" of creative strategy and implementation.

Which basically means that analytical skills can be as successful as Don Draper's creative insights. Or perhaps a bit of both?

Featured Organisations in Marketing and Advertising

• L'Oréal

  

  L'Oréal is the world's leading cosmetics and beauty FMCG company, with an annual turnover of 17.5 billion euro and offices in 60 countries. Learn more 

• Tesco

  

  Tesco is a UK-based international grocery and general merchandising retail chain, and is the largest UK retailer. Learn more 

• Arcadia Group

  

  Arcadia Group owns seven of the high street's best known brands, including Topshop and Evans. Learn more