Desigual is an emotive brand which has achieved sustained, sustainable, profitable growth in all sales channels throughout its history while, at the same time, remaining true to its founding values. The secret to the success of the project is the sum of small successes, encapsulated by the concept of 'Fun&Profit'. Fun means enjoying your work, feeling committed to a project. Profit means achieving sustained growth meaning, amongst other things, generating new jobs. With over 170 stores and over 450 shops in major department stores worldwide, Desigual is becoming a global brand with an ambitious plan of international expansion.