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Desigual

Desigual

  • Desigual is a casual clothing brand based in Barcelona, Spain -- atypical since 1984.

  • Desigual is an emotive brand which has achieved sustained, sustainable, profitable growth in all sales channels throughout its history while, at the same time, remaining true to its founding values. The secret to the success of the project is the sum of small successes, encapsulated by the concept of 'Fun&Profit'. Fun means enjoying your work, feeling committed to a project. Profit means achieving sustained growth meaning, amongst other things, generating new jobs. With over 170 stores and over 450 shops in major department stores worldwide, Desigual is becoming a global brand with an ambitious plan of international expansion.

  • Desigual has a philosophy based on positivity, tolerance, commitment and fun. Each season, the Desigual design team prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept. Our secret: 'Fun&Profit'. We believe the key to success is a sum of small, well-done tasks. We communicate with a kiss, with music, with cinema -- we make our customers have fun!

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