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3rd November 2011 Starbucks
SEATTLE, November 03, 2011 - Seattle’s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), showed double-digit growth in the office coffee marketplace during the last year, bringing its premium coffee brand to new places, including corporate offices, commercial spaces and government buildings.The Seattle’s Best Coffee® growth in the office coffee category is significant in that it counters the trend of the overall market. According to industry research firm Technomic, the office coffee services segment declined in volume by 2.5 percent from 2010 to 2011. During the same period, Seattle’s Best Coffee volume increased in volume more than 12 percent in the office coffee marketplace.For Seattle’s Best Coffee, the office coffee category represents another opportunity to extend brand exposure and complement its presence beyond the 50,000 locations where a cup o

