"The advertising industry has never been forced to be as creative as it has to be now. We have all these wonderful instruments - Facebook, Twitter, YouTube, you name it – that allow us to deepen the relationship between the brand and the consumer. Audiences are willing to live in an ad if they are provided with the proper content.
With all the possibilities that these new platforms give us, the advertising opportunities are truly enormous. Facebook is one of the most important tools for opening up real conversations. We just need to be clever and use it the right way. It is clearly the golden age of creativity and we’re having the time of our lives." Eka Ruola