• Frauke Thielking in Facebooking

    "The advertising industry has never been forced to be as creative as it has to be now. We have all these wonderful instruments - Facebook, Twitter, YouTube, you name it – that allow us to deepen the relationship between the brand and the consumer. Audiences are willing to live in an ad if they are provided with the proper content.

    With all the possibilities that these new platforms give us, the advertising opportunities are truly enormous. Facebook is one of the most important tools for opening up real conversations. We just need to be clever and use it the right way. It is clearly the golden age of creativity and we’re having the time of our lives." Eka Ruola

    http://facebook-studio.com/news/item/agency-spotlight-hasan-partners-1
    Show previous 4 comments
    • Ramon Pedrollo Bez
      Ramon Pedrollo Bez
      While I agree that technology has provided advertisers with powerful tools for engagement, I also think that the consumer grows out of them pretty rapidly if they're simply creative actions with no deeper substance. To me the age of being "a little creative" or "a little clever and tricky" has come to an end. Brands today need to be seriously, truly involved in people's lives. A brand needs to stand up for something and go to incredible lengths to prove to consumers that it's not just another frivolous ad man stunt. The best example of that to me is Red Bull. These guys went as far as creating an entire sport, the Red Bull Air Racing, to show people that they are serious about giving you wings. Now that's commitment! :)
    • Frauke Thielking
      Frauke Thielking
      @Ramon I agree. A lot of campaigns are superficial and not creative or innovative at all. And it´s sad that people behind these campaigns make so much money ... However: I love using Facebook & Twitter to raise awareness and attention on specific themes. And I do have other friends who work on important global issues and thanks to Twitter and Facebook, it is so easy to connect and interact with them and spread their news. I really appreciate the immediacy and reachability of Social Media tools and they provide a fantastic way to make something happen and to communicate in so many different directions ... (We can connect if you like! ;-) - Twitter: @Fraukes_Shop ... and Facebook: https://www.facebook.com/frauke.thielking - Have a good day! :-))
    • Frauke Thielking
      Frauke Thielking
      PS: I love Oscar Wilde! :-) https://www.facebook.com/frauke.thielking?ref=tn_tnmn#!/photo.php?fbid=266226060118110&set=a.126895770717807.28294.126894987384552&type=1&theater
    • Ramon Pedrollo Bez
      Ramon Pedrollo Bez
      I'm a great enthusiast of social media, don't get me wrong, but to me Facebook and Twitter are 'too human" for brands. You'll struggle to find brands making good use of them because it will always sound fake if it's not a real person, with real beliefs.

      I have concerns around "causes" though. Social media has enabled this "activism from my sofa" idea that I'm not sure is beneficial. It may make people lazier rather than getting them to make some real difference.

      I've added you to Twitter and Facebook. Also, I'm following you here on BraveNewTalent :)
    • Frauke Thielking
      Frauke Thielking
      ‎"Three things in human life are important: the first is to be kind; the second is to be kind; and the third is to be kind." (Henry James) - That should be a rule for brands, too! (Beware: You are talking to a "hardchore humanist" ;-))
    • Maja Obucina
      Maja Obucina
      Love this topic! Thank you both! Although I am slightly confused :-)
      Ramon, when I read your first post I thought - EXACTLY! :-) but then I lost you again....
      You first say "Brands today need to be seriously, truly involved in people's lives." which I took to mean they need to evolve into humans (-like entities)
      But then you say "Facebook and Twitter are 'too human" for brands. You'll struggle to find brands making good use of them because it will always sound fake if it's not a real person, with real beliefs."
      The more human the brand the more relatable it will be - isn't that the ambition you mention in your first post?
      Or do you mean - until brands master the skill of being human-like they're wasting Facebook & Twitter?