Has anyone read the book

29th March 2012 Ramon Pedrollo Bez in Leadership

Has anyone read the book "Grow" by Jim Stengel? It came well recommended but I'm not entirely convinced of his research. He claims he has found that the top growing companies in the world in the past 10 years touch on 5 human values (“eliciting joy, enabling connection, inspiring exploration, evoking pride or impacting society”). While they seem plausible, I don't think his research actually proved it. http://www.forbes.com/sites/jenniferrooney/2012/01/05/jim-stengel-tells-the-story-behind-his-new-book-grow/

Jim Stengel Tells The Story Behind His New Book, 'Grow' - Forbes

VideoFormer global marketing officer at Procter & Gamble Jim Stengel met with me recently to talk about his new book "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies." The book's out now, and it shows how "The Stengel 50"-the world's 50 best businesses, based on a [...]

29th March 2012 Ramon Pedrollo Bez in Leadership

Jim Stengel Tells The Story Behind His New Book, 'Grow' - Forbes

Ramon Pedrollo Bez

Head of Growth

Rio de Janeiro, BR