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  • Charlie Elise Duff

    2nd April 2012 Charlie Elise Duff in Viral Marketing

    A great piece of data journalism about how the Invisible Children campaign KONY2012 was shared and spread across the net. Why do you think this went viral when so many campaigns don't?
    • [Data Viz] KONY2012: See How Invisible Networks Helped a Campaign Capture the World's Attention
      [Data Viz] KONY2012: See How Invisible Networks Helped a Campaign Capture the World's Attention

      If you've spent any time at all on Twitter and Facebook over the last week or so, you've undoubtably heard about KONY2012. The campaign by the nonprofit advocacy group Invisible Children centered around Joseph Kony, the Uganda warlord and leader of the Lord's Resistance Army, a guerrilla group with a long and violent history that includes the kidnapping of children.

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    Charlie Elise Duff

    Charlie Elise Duff

    Social Media Professional. Amateur triathlete. Serious about swimming. Your biggest fan.

    London, GB
    82 Followers 177 Following 240 Organizations 27 Topics

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