A great piece of data journalism about how the Invisible Children campaign KONY2012 was shared and spread across the net. Why do you think this went viral when so many campaigns don't?
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If you've spent any time at all on Twitter and Facebook over the last week or so, you've undoubtably heard about KONY2012. The campaign by the nonprofit advocacy group Invisible Children centered around Joseph Kony, the Uganda warlord and leader of the Lord's Resistance Army, a guerrilla group with a long and violent history that includes the kidnapping of children.