• Sarah Darwin in Viral Marketing

    I'm a detecting a common theme here, you look for some stuff about viral marketing and all you seem to find is how-to after how-to offering to reveal THE secret. Nevertheless, this is quite an interesting one from Mashable as it identifies some common themes in the life of viral videos, as well as some stats on how many hits you need on Youtube in order to be in which percentile.

    http://mashable.com/2012/04/11/viral-video-seedwell/
    • Secret Sauce: What Does It Take to Create a Viral Video?
      Secret Sauce: What Does It Take to Create a Viral Video?

      "Going viral" is a distinct phenomenon particular to today's Internet culture. But if you think about it, viral movements have been around forever. How else do you explain those horrifying motivational posters from a decade ago, or Britney Spears, or Furbies? Ick. An incredibly powerful sub-category of viral content on the web is video.

    • Charlie Elise Duff
      Charlie Elise Duff
      There's a lot of info there! However I can't believe there's a formula you can follow although of course there are elements you can include. There's got to be an unknown element to it. Surprise has often been included as one of the drivers, and if you look at the reality show on TV that's a big element there too. Contrasts and things not being what you expect feels new and makes us what to share.