Managing an international community? It's always good to know how social media is used in other countries. Here's an overview of social media in Japan:
http://www.edelmandigital.com/2012/04/19/friday-5-social-media-in-japan/
And a look at Chinese equivalents to to western channels:
http://www.marc.cn/2011/10/china-social-media-equivalent.html
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Japan is slowly coming around to a more open style of social media, where brands tell a story and invite contribution from the community. As ever, success involves carefully balancing the western approach with content that resonates locally. Here are five important points about the Japanese market. 1.
