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  • Gautam Ghosh

    28th April 2012 Gautam Ghosh in Entrepreneurship

    Growth Hacking, apparently is the new mantra over traditional marketing in Silicon Valley
    • Growth Hacker is the new VP Marketing | Andrew Chen (@andrewchen)
      Growth Hacker is the new VP Marketing | Andrew Chen (@andrewchen)

      The rise of the Growth Hacker The new job title of "Growth Hacker" is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of "How do I get customers for my product?"

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    • Charlie Elise Duff
      Charlie Elise Duff
      Here's my favourite bit: "Projects like email deliverability, page-load times, and Facebook sign-in are no longer technical or design decisions – instead they are offensive weapons to win in the market."

      I totally agree! In competitive markets all this stuff really counts.
      • 2nd May 2012
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    Gautam Ghosh

    Gautam Ghosh

    HR, Social Media and Marketing

    New Delhi, IN
    241 Followers 49 Following 18 Organizations 26 Topics

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