Facebook Marketing Case Studies
Facebook and other social networks make contests accessible, cost effective and convenient. Here are some case studies of successful contests by big name brands.
http://www.openforum.com/articles/4-successful-and-creative-facebook-contests?intlink=us-openf-nav-ymal-t9a7pv4r6
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September 6, 2011 Years ago, if a marketer wanted to run a contest, he'd have to run print ads and hope that people would take the time to fill out an entry form and then mail it in. The Internet made things easier, but you still assumed that consumers would somehow find their way to your website.
