The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value.
http://www.fastcompany.com/1835983/the-simplicity-thesis
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A fascinating trend is consuming Silicon Valley and beginning to eat away at rest of the world: the radical simplification of everything. Want to spot the next great technology or business opportunity? Just look for any market that lacks a minimally complex solution to a sufficiently large problem.