No that’s not a mistake, I didn’t mean to say ‘…your last pivot’.

Those who have consumed" rel="nofollow" target="_blank">http://theleanstartup.com/"> The Lean Start-up will know all about the concept of start-ups being, at heart, a testing environment. The key to success being how quickly you can validate assumptions, how quickly you can test, with real people, whether something is valued or not.

The point about the next pivot being key, rather than the last is that you expect to change. It’s a mindset thing. It’s about actively listening to what the market really wants. For us it was about finding out that what the market _really_ valued about Media Science was data unification. Sure they liked our visualisations and stuff but it was the unification piece that really rocked their world.

So how did we respond to this? Well, we ensure it is _the_ key message to land upfront. It’s no longer buried ‘in the mix’. It also influences resource and prioritisation decisions. We reckon it’s best to resource the battles that the market tells you are winnable.

But then again, maybe this is just a swerve, more than a pivot. But what the heck…

Richard

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