There’s nothing quite as exciting as seeing real clients using your application to unearth genuine insight from real data.
We work with Dare/EDC, who use Media Science to support their work with Bacardi Group Brands. EDC used the Media Science SmartView application to really get under the skin of the Martini Kisser Casting campaign, run in late 2011.
We drew in the likes of Facebook, You Tube, Sentiment and Search data to give a multi-dimensional view of the campaign and, most importantly, to clearly identify the opportunity areas for future activity.
The charting available within Media Science SmartView was then used to visualise and communicate insight. Of the 40 pages produced in the report, 36 had Media Science SmartView charts at the heart. I wish we could show you the full deck but you’ll appreciate that it contains rather sensitive commercial information.
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