7th June 2012 Jeanri Bruwer in Marketing, Public Relations, Social Media Marketing

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  Marketing terms that will reach the boardroom in 2012: Part II | Archive | Marketing Week

  Will you be explaining 'sharkonomics' and 'the F-Factor' to your chief executive this year? Read on to find out about the terms making it into round two of our marketing buzzwords collection... 'Sharkonomics' Definition: Sharkonomics is the name of a book by Stefan Engeseth.