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19th July 2012 Starbucks
SEATTLE, July 19, 2012 - Today, Starbucks Coffee Company (NASDAQ:SBUX), LBP Manufacturing and Henkel announced the availability of EarthSleeve™, a new hot-cup sleeve that integrates proprietary technology that enables a reduction in overall material usage while at the same time increasing the post-consumer content. These adjustments correlate to a savings of nearly 100,000 trees.
Manufactured in Cicero, Illinois by LBP Manufacturing for Starbucks with Henkel adhesive solutions, this new products’ decrease of raw fiber material by 34% and increase of post-consumer content by 25% does so without sacrificing performance or function. With nearly three billion* hot cup sleeves produced in the United States in 2011 and Starbucks representing nearly half of the marketplace, this material evolution will have a substantial impact on the packaging industry.

