So you've got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes. How do you drive real customer engagement?
I think the last (best) options of first two we've all been doing in some capacity in our lives (work, personal, etc); it's the third one "Create social currencies. " that, I think it's very much of the "now" and for that reason I find it most fascinating and exciting, if somewhat challenging :-) but that's a good thing :-)