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  • Vasilios Panopoulos

    16th August 2012 Vasilios Panopoulos in Management, Social Media, Online Marketing, Social Networking

    http://blogs.hbr.org/cs/2012/08/understanding_social_medias_gi.html
    • How to Thrive in Social Media's Gift Economy
      How to Thrive in Social Media's Gift Economy

      So you've got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes. How do you drive real customer engagement?

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    • Maja Obucina
      Maja Obucina
      Brilliant post Vasilios - thank you very much for sharing!
      I think the last (best) options of first two we've all been doing in some capacity in our lives (work, personal, etc); it's the third one "Create social currencies. " that, I think it's very much of the "now" and for that reason I find it most fascinating and exciting, if somewhat challenging :-) but that's a good thing :-)
      • 16th August 2012
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    • Vasilios Panopoulos
      Vasilios Panopoulos
      Thank you Maja!

      I agree with your comment that "Creating social currencies" is the most interesting option and one of the most difficult ones to accomplish.
      • 16th August 2012
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    Vasilios Panopoulos

    Vasilios Panopoulos

    Strategic and results-driven Marketing Leader

    San Francisco, US
    35 Followers 16 Following 100 Organizations 59 Topics

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