• Gordon Murray Dent in Marketing, Customer Relations, Apple, Loyalty

    A great presentation that gives insight into Apple's approach to customer relations and how it is the cornerstone to their brand and success. It is incredible how simple it seems when you read through this presentation.
    • PRESENTING: The Secrets Of The Apple Store's Success
      PRESENTING: The Secrets Of The Apple Store's Success

      The Store, brainchild of former Apple retail chief and now JCPenney CEO Ron Johnson, is widely touted as a major step forward for brick-and-mortar retail. How does Apple make its retail stores breed such intense loyalty? At its heart, it's all about the customer experience.

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    • Irina Elyzabeth
      Irina Elyzabeth
      It is incredible how simple it seems..
      This article is AMAZING!
    • Serena Rizzo
      Serena Rizzo
      spot on indeed. I once had a terrible accident with my i-phone. I unplugged it from my computer while it was downloading an update because I needed to head out. It suddenly started to vibrate and wouldn't stop even if switched off. I went to the apple store I got offered great customer service and a brand new i-phone. I went home with a smile on my face, happy I couldn't use my iPhone only for a couple of hours. That's some great customer service: I went home happy and pleased to have spend my money not only for the product, but for the service you receive after you buy it.
    • Ina Stanciu
      Ina Stanciu
      Fantastic!
      This is a great philosophy to be applied not only in Business, but in personal life as well. Imagine how wonderful life would be if people would understand that solitude is a very over appreciated state, and that we are not alone, and that we can be extremely happy only if we truly want it.
      In Business, understanding that we do work with people all the time is the logic that makes the differences and allows you to say afterwards that simplicity is the ultimate sophistication as Leonardo da Vinci said.