A great presentation that gives insight into Apple's approach to customer relations and how it is the cornerstone to their brand and success. It is incredible how simple it seems when you read through this presentation.
The Store, brainchild of former Apple retail chief and now JCPenney CEO Ron Johnson, is widely touted as a major step forward for brick-and-mortar retail. How does Apple make its retail stores breed such intense loyalty? At its heart, it's all about the customer experience.