12 Surprising A/B Test Results to Stop You Making Assumptions | Unbounce | BraveNewTalent

29th October 2012 Melissa Langeman in Marketing, Web Design, Usability

This is a fun read.

http://unbounce.com/a-b-testing/shocking-results/
- 12 Surprising A/B Test Results to Stop You Making Assumptions | Unbounce
  
  In my last article, critiquing landing pages for conversion, I finished with a page that worked, but that broke all the rules. You might infer from this that the rules don't matter, but that's not the case. Sometimes the rules don't matter, but only when you've tested a page to make sure.
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- Dave Asher
  Very informative and not what we'd expect to see judging by the examples given. It's amazing how the slightest difference makes ALL THE DIFFERENCE on a landing page.
  
  30th October 2012
  
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