L'Oréal

The L'Oréal story begins in 1907 when a young French chemist invented the first hair colorant. Success was immediate and since then L'Oréal has gone from strength to strength. L'Oreal is one of only two blue chip companies in the world that can claim double digit growth for 20 continuous years, and launched over 700 new products in 2010 alone. Having celebrated its 100th birthday in 2009, the company has ambitious plans to grow its consumer base from 1.2 billion to 2.5 billion by 2020. L'Oreal's growth strategy lies not only in developing countries, but in continued diversification into populations such as the male and mature markets. L'Oréal is world leader in cosmetics and beauty products and has a presence in 130 countries. It produces over 4.5 billion products a year in 42 industrial plants around the world. L'Oreal's products sell by the billion in every conceivable distribution channel - for example, Garnier and Maybelline in supermarkets, Vichy in pharmacies, Kerastase in hair salons and Giorgio Armani Cosmetics in the most exclusive channels, such as Harrods. Based in London, L'Oreal's brand portfolio also includes:  L'Oréal Paris, SoftSheen-Carson, Lancome, Shu Uemura, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, Kiehl’s, Ralph Lauren, Biotherm, L'Oréal Professionnel, Redken 5th Avenue NYC, Matrix, Logics, Mizani, PureOlogy, La Roche-Posay, Sanoflore, Dermablend, SkinCeuticals, Essie and The Body Shop.