Copy Writing

Copywriting is the art of attracting a specific audience to a product and to trigger an emotional reaction.

Copywriting can be defined as a person who specializes in writing advertisements and publicity copy. However simple this may sound, a good copywriter has to have a number of skills but should mainly be able to tell a good story in just a few lines. A copywriter differs from a writer in that their focus is putting words together to portray the benefits of a product and lure the reader or viewer. There are a few key words in the realm of copywriting, to promote, persuade and sell. These can also be seen as the goal of the copywriter.