SEO

Search Engine Optimisation or SEO is increasing the visibility of a website when conducting searches in public search engines.

Search Engines reward pages with the right combination of ranking factors or signals. SEO is about ensuring that your content generates the right type of signals. All search engines have advanced mathematical equations or algorithms to help them analyse and sort websites. Websites that match these algorithms to the greatest are displayed at the top of the search feeds.The importance of being the top of the search results is obvious, research has shown that most people only scroll down through the first page of results. Those further down in the search are not even glanced at.Since people rarely type in full URLs for websites anymore, and prefer to just type in company names into search engines, SEO is essential if you wish for people to access your websites quickly.