
Nina May
Freelance Journalist and Producer, specialised in Fashion, Media and Business. Also strong marketing skills. Bilingual English/German.
I’m a Journalist with substantial experience in fast paced news environments specialising in business, fashion and the media. I’m currently a freelance columnist for Germany’s largest news portal meedia.de. Prior to this I worked at Greenfields Communications, where I achieved wide-ranging coverage for Emap-owned trend forecaster WGSN. I was also at Bloomberg TV for over 5 years where I developed highly successful lifestyle shows, which were adapted across all European channels as well as being the Beat Reporter for Fashion and Luxury Goods. Two of my greatest passions are fashion and business and I was able to combine both when I ran my own business, ninaandlola.com, an online fashion boutique. I am currently looking to increase my freelancing writing portfolio.
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Germany's, Freelance Journalist, Reporter
February 2006 to present
Reporter
- UK Columnist for Germany's largest media news portal meedia.de
(http://meedia.de/background/meedia-blogs/nina-may.html)
- In-depth research and editing of reports for corporate clients ;
- Previous assignments include Foreign Correspondent for RTL-owned news
station n-tv and Sub-Editing stints at UK trade publication Property Week Global
- Able to write features, news and opinion for TV and print ;
- Recent reports include Phone-Hacking scandal, UK Super Injunction row, Press
vs Royals, Julian Assange trial and the Androgynous Model trend -
Self employed, Journalist, London
Journalist, Producer, Foreign Correspondent, specialised in Media, Business and Fashion
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online, Founder, Owner, sales
August 2006 to January 2011
nina & lola (www.ninaandlola.com)
Founder/Owner of online store for independent designers and vintage
- The store became a leading destination for online shoppers worldwide, known for
its sharp edit, quirky tone and personal service
- Nina & lola gave a number of new designers their first break, such as William
Tempest, Fiona Paxton, and introduced designers to new markets
- The shop received wide-ranging press coverage and averaged GBP 50.000 sales p.a. ;
- I did all aspects of the business, e.g. website design (CMS), marketing/PR, SEO,
newsletters, copy-writing, buying, most photography, etc. -
Greenfields Communications, PR Manager
May 2008 to October 2009
Freelance PR Manager at research PR company
- Client Manager for Emap-owned trend forecaster WGSN ;
- PR Manager for German region for clients such as Screen Digest ;
- Organised coverage and exclusives, wrote press releases and story proposals,
liaised with journalists and maintained extensive database
- Achieved wide-ranging coverage in key target publications -
Oxford Muse, Volunteer Author, Project Head of collection
June 2005 to August 2007
of self-portraits for
Dr. Theodore Zeldin, founder of this charitable think tank
Working with one of the country's leading intellectuals, I conducted and edited in-
depth interviews with over 20 fashion professionals from all backgrounds. -
Bloomberg TV, Executive Producer, UK
August 2000 to May 2005
Bloomberg Television
Creator, Executive Producer, Reporter and Presenter of pan-European
Style feature programmes
Fashion and Luxury Goods Beat Reporter for Bloomberg TV in the UK,
Germany and US radio station WBBR
- Developed and executive produced pan-European Style feature shows, covering
fashion, lifestyle, art and culture; directly responsible for entire shows and
presentation of English and German Style programmes
- Beat Reporter for Fashion Retail and Luxury Goods for English-language and
German TV as well as US radio
- Reported from conferences and summits, delivering breaking news ;
- Organised coverage and stories across all platforms; liaised with freelancers and
contributors; worked with Video Assets team to ensure up-to-date material
- My programmes attracted worldwide sponsorship -
Bulletin International, Freelance, PR Executive, DE
December 1998 to February 2000
PR Executive
During college I freelanced for this broadcast PR agency, organising coverage in
Germany and the UK for clients such as Nike, Jaguar and Motorola. -
London College of Fashion, New York
November 1997 to November 1999
BA (Hons) Fashion Promotion, awarded 2.1
Specialised in Journalism and Visual Communication
Due to my previous experience I was granted entry into the second year and awarded
a grant by the European Union. During college I did journalism internships at Tatler,
The Independent, The Observer and Marie Claire in New York. -
Grey Global, Assistant Account Executive, Düsseldorf
June 1997 to January 1998
based in Düsseldorf
Following the apprenticeship I worked on the Barilla food account, at the time
affiliated to Procter & Gamble. Tasks included pan-European coordination of agency
departments with the client over a dozen countries, campaign development
(International strategy as well as local requirements), project management, wide-
ranging market research projects, accounting and traffic.
Education, skills & interests -
Grey Global, Düsseldorf
November 1994 to November 1996
Apprenticeship in Advertising, based in Düsseldorf
The degree programme consisted of 3-5 months placements in agency departments
Strategic Planning, Account Management (for client Mars), Media Buying (at Grey
media agency MediaCom) and Print Production, combined with vocational college
where subjects included Economics, Programming, Accounting and Media