For people selling in a B2B context, Big Data can be extremely useful - but amid all the celebration over this powerful new way of doing business, it's important to keep in mind its limits. There is an important piece of information missing from most B2B Big Data collections: First-hand qualitative data about what your prospects and existing customers really think about your company.
If 2008′s presidential race was the social media election, then this year’s is certainly the mobile election. EngineYard.com created an infographic that breaks down how mobile apps are used, in both sending and consuming information, during the 2012 election season so far.
If 2008′s presidential race was the social media election, then this year's is certainly the mobile election. EngineYard.com created an infographic that breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far. SEE ALSO: Presidential Debate Most-Tweeted Event in U.S.
Successful leaders and managers alike constantly stress the importance of developing their employees. But do they appropriately recognize the importance of how their employees might develop them? One of the world's top coaches thinks not.
“B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation, and the most successful lead generation marketers are especially focused on these activities, according to September 2012 report from Optify.”
B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation, and the most successful lead generation marketers are especially focused on these activities, according to [download page] September 2012 report from Optify.
Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over the next 12 months, reports Optify [download page], while 9 in 10 B2C and B2B marketers and agencies say they believe content marketing will become more important in the next year, according to Econsultancy.
While there are many important components to a successful job search, nothing takes the place of a face to face interview. This is where the magic begins. It is your opportunity to connect with the potential employer and nail the interview. Today, I want to share some thoughts on how to nail an interview.
A good curriculum vitae - or CV - is vital when looking for work, especially when there are numerous candidates for the same job, so what should it contain? There is no perfect template, and each sector may require a different emphasis on a different aspect of the content, such as career history or qualifications.
This is an excerpt from our new ebook, 100 Ideas That Changed Marketing . Download your free copy if you want to see the other 90 ideas that have changed our industry forever! At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing.
Ok, I can hear you groaning. We've all heard the phrase "Hope is not a strategy" - and it isn't, especially when based on illusion, delusion, fiction or false assumptions. But hope is a critical part of achieving a strategy when based on what is possible; perhaps not highly probable, but possible.