Ok, I can hear you groaning. We've all heard the phrase "Hope is not a strategy" - and it isn't, especially when based on illusion, delusion, fiction or false assumptions. But hope is a critical part of achieving a strategy when based on what is possible; perhaps not highly probable, but possible.
There are a lot of posts out there about identifying and hiring 10x engineers. And a lot of discussion about whether or not these people even exist. At Spool, we've taken a very different approach. We focused on building a 10x team. We believe that the effort spent trying to hire five 10x developers is...
When it comes to enhancing sales force productivity and performance, it's tempting to look for silver bullets. Is customer retention declining? Okay, let's roll out a new sales training program that teaches salespeople how to be more customer-focused. Is sales growth lagging? Let's implement a more aggressive incentive plan to motivate the sales force.
“There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales. In fact, you can fit a lot of these principles into a single status update. See if you can spot them...“
Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low.And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters. Because marketing's not about the tools or technology.
What consumers expect of small business social media Submitted by Karen Webber on 2012-10-02 10:36:59 Consumers know exactly what they want from small businesses on social media, with product information, promotions and engagement top of their wish list. The latest Social Media Around the World report 2012 by InSites Consulting shows 55 per cent of social networkers follow at least one brand.
I was attending an Ultimate Fighting Championship bout, sitting across the ring from UFC President Dana White. That's when I received a text from Dana that said, "Come over here now." Great, I thought, what did I do wrong? I walked around the ring, fingers crossed.
Hi Stephen, my apologies for the delay in reaching you. My name is Shaun Meekins and I am leading the Apprenticeship Programme for Barclays and also our Retail Banking Under-Graduate Programme. I understand you are keen to learn more about working in Financial Services and I am more than happy to offer advice and guidance. As a starter for ten, are there partiucular areas of Banking that interest you more than others
“If your content isn’t being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what’s standing between you and content marketing success.”
If your content isn't being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what's standing between you and content marketing success. With so many competing messages available just a click away, our print and online messages must be as easy to read as possible.