Irina Elyzabeth

9th October 2012 Surabhi Paliwal in Optimism, Faith, Hope

• 

  Hope Is a Strategy (Well, Sort Of)

  Ok, I can hear you groaning. We've all heard the phrase "Hope is not a strategy" - and it isn't, especially when based on illusion, delusion, fiction or false assumptions. But hope is a critical part of achieving a strategy when based on what is possible; perhaps not highly probable, but possible.

9th October 2012 Ilyas Khan Irina Elyzabeth

9th October 2012 Bill Fanning

• 

  Are you always present?

  One evening, not too long ago, I was chatting with my daughter after dinner. My laptop was open and I stole a glance at the screen, responding to an email or two while she spoke. She said

9th October 2012 Maja Obucina Irina Elyzabeth about Recruitment, Team Management, Start-ups

• 

  Focus on building 10x teams, not on hiring 10x developers

  There are a lot of posts out there about identifying and hiring 10x engineers. And a lot of discussion about whether or not these people even exist. At Spool, we've taken a very different approach. We focused on building a 10x team. We believe that the effort spent trying to hire five 10x developers is...

9th October 2012 Chudi Onyekwuluje in Sales, Customers, Products And Services

• 

  Silver Bullets Won't Fix Your Sales Force

  When it comes to enhancing sales force productivity and performance, it's tempting to look for silver bullets. Is customer retention declining? Okay, let's roll out a new sales training program that teaches salespeople how to be more customer-focused. Is sales growth lagging? Let's implement a more aggressive incentive plan to motivate the sales force.

9th October 2012 Irina Elyzabeth in Business, Marketing, Social Media, Strategy, Advice

• 

  3 Obscure Skills You Need to Succeed in Social Media | Social Media Today

  Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low.And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters. Because marketing's not about the tools or technology.

9th October 2012 Irina Elyzabeth in Business, Social Media, Advice

• 

  What consumers expect of small business social media - Small business Social Media

  What consumers expect of small business social media Submitted by Karen Webber on 2012-10-02 10:36:59 Consumers know exactly what they want from small businesses on social media, with product information, promotions and engagement top of their wish list. The latest Social Media Around the World report 2012 by InSites Consulting shows 55 per cent of social networkers follow at least one brand.

9th October 2012 Chudi Onyekwuluje in Marketing, Social Media, Branding, Celebrity, Brand Equity

• 

  Do You Smell What @TheRock Is Tweeting?

  I was attending an Ultimate Fighting Championship bout, sitting across the ring from UFC President Dana White. That's when I received a text from Dana that said, "Come over here now." Great, I thought, what did I do wrong? I walked around the ring, fingers crossed.

9th October 2012 Shaun Meekins BraveNewTalent User

9th October 2012 Irina Elyzabeth in Business, Content Marketing, Advice

• 

  Readability Design: 7 Tips for Engaging Content

  If your content isn't being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what's standing between you and content marketing success. With so many competing messages available just a click away, our print and online messages must be as easy to read as possible.