I would describe myself as a creative thinker who enjoys working on brands, meeting people and having great conversations!
My area of interest has always been research & strategy. I am extremely persevering, proactive, agile and quick to learn. I am very curious to understand how others think. A consumers mind is an intriguing maze. Every action is predominated by a thought which is strongly influenced by past experiences or conditioning and the ability to gauge this cognitive process is what excites me most. I enjoy working on brands and I think what makes good brands is the ability and potential of a brand to leave a consumer with an experience rather than just merely satisfying a need. What I bring as individual to an organization is high amounts of energy, imagination, curiosity as a result of my very nature and certain skill sets as a result of past my work experience. I am very passionate about my work and I believe in embracing new experiences and learnings at each stage of life.
JWT, Account Planning Manager, India
May 2010 to present
Working on brand strategies, insight mining, trend mapping & analysis, writing creative briefs, concepts & presentations.
MediaCom India Pvt. Ltd., Business Executive - Strategic Planning (P&G brands), India
October 2009 to May 2010
Responsibilities include studying competitive behaviour, media consumption habits, evolving media landscape & innovations and accordingly mining insights applicable to P&G brands.
Neeta Lulla, Marketing Consultant, India
November 2008 to May 2009
Developed branding & marketing strategies for the motherbrand and for new product launches.
Pilgrim Research & Consultancy, Marketing Consultant, India
January 2006 to December 2006
Responsibilities included maintaining client interface, devising research plans, writing and designing research reports, trend analysis, conducting primary research, developing intellectual properties as well as brand styling and communication ideas.
Percept Holdings Pvt. Ltd., Management Trainee (Corporate Communications), India
June 2004 to December 2005
Responsibilities included information dissemination between 21 companies of the group. Also handled the monthly e-newsletter for the Managing director.
MSc Marketing, Masters at Manchester Business School, University of Manchester
Bachelors of Mass Media, Bachelors at University of Mumbai