Abigail Akatsa

Accountable for the design of a competitor analysis template to be used as a foundation for the company to effectively develop its international marketing and retail entry strategies.

Quickly and successfully understood the brand USP, identity and market in which it operates, understanding the effect of competitor actions on marketing strategy.

Responsible for the writing of international country reports compiled through market research and analysis of country and competitor data to discover local and international on-trade/off-trade opportunities for the brand.

Shadowed a PR Account Executive at the firm responsible for a P&G PR campaign.

Involved in the selection of the brand ambassador as well as compiling and composing the material for the press releases to go into print media.

Participated as a runner, in the online video shoot for the campaign with Jenny Frost and TVC Group, exposing me to the efforts and detail put into a PR campaign.

2 years sales advisor experience in a retail setting.

Responsibilities included carrying out transactions, stock handling, providing a positive customer experience through excellent customer service, maintaining impeccable merchandise displays, signage and point of sale displays.

This position enabled me to learn about the importance of the consumer, giving me insights into customer service and satisfaction.

Provided opportunities to exercise my skills in interpersonal communication, team working and leadership.

My colleague and I were responsible for the restructuring of a 9 month internship programme offered by EASSI; a Ugandan NGO.

Achieved through the creation of a new plan that provided a structured and logical timetabling tool. It highlighted the importance of systematic planning of skill development, personal and professional growth.

Shadowed an Accounts Manager and Creative Director both of whom exposed me to the intricacies of marketing communications and advertising.

Responsibilities included, analysing Steadman Reports to ensure that all radio and press advertisements were running on schedule.

Also, within a team of 5, coming up with a campaign bid for Uganda Airlines, which at the time was attempting to relaunch into the airline industry as the national carrier.