Vasilios Panopoulos

Oversaw a 13-person team responsible for strategy, infrastructure development, and program implementation across emerging markets in Latin America, Europe, and South Africa.
• Drove strategic integrated marketing programs tailored to specific needs of emerging markets while ensuring alignment with corporate and brand objectives.
• Delivered leadership to country marketing teams to ensure scalability and cost effectiveness.
• Developed, coordinated and executed sales enablement tools in Brazil, Turkey, Mexico and South Africa.
• Identified new global partnership and alliance opportunities to increase site traffic and market share.
• Synergized efforts between country marketing teams to foster collaboration and open dialogue.

Spearheaded B2B/B2C marketing strategy with responsibility for a $7M annual budget and four direct reports. Led online marketing, PR, tradeshows, Mobile and promotions channels.
• Optimized competitive advantage through precision forecasting and management of monthly traffic, definition of metrics, performance analysis against goals, and new strategic initiatives.
• Charted new creative for all key channels to ensure engaging and targeted online messages.
• Crafted first B2B social networking and viral marketing campaign.

Steered online direct marketing campaigns for Shopping, Travel, Finance, News, Sports, Games, and Real Estate. Directed three Associate Marketing Managers responsible for supporting marketing initiatives.
• Drove organization-wide international direct marketing initiatives while working with cross-functional partners and executives to develop and implement innovative strategies.
• Assessed performance and outcomes of initiatives and provided recommendations to senior management based on diligent analysis of historical, current, and projected trends.
• Scrutinized competitive activity and market trends and refined traffic models for business units according to comScore competitive tracking reports.

Led B2B/B2C marketing programs for Adobe Systems, Inc. across several product lines. Managed a multi-disciplinary team in account management, insight/planning, media, and data strategy within a multi-agency partnership.
• Implemented customer profiling programs utilizing various online and offline data collection techniques, which effectively profiled 29% of the client’s database.

Spearheaded marketing programs for Wells Fargo Bank and Barclays Bank (iShares), defining and managing initiatives in lead generation, client retention, branding/co-branding, and promotions. Managed 6 direct reports.
• Constructed revenue-forecasting templates which facilitated the selection and execution of a client’s new email marketing and web site analytics vendors.
• Teamed with clients to identify new marketing opportunities and made strategic recommendations based on analysis of organizational needs.

Managed online marketing programs for AT&T, Wal-Mart, Capital One, Microsoft, Physicians Mutual Insurance Company, and WaMu.

Drove online direct marketing programs for American Express, VISA, ABN AMRO, 3Com, and Victoria's Secret. Oversaw database activity and conducted web site activity analysis and media planning.