Kevin W. Grossman

I'm the Director of Product Marketing at BraveNewTalent, the leading social learning career platform. I'm responsible for global messaging, product marketing and go-to-market strategy. BraveNewTalent is the leading professional online community for individuals and organizations worldwide seeking to develop their skill and knowledge base both formally and informally via network learning. The BraveNewTalent social learning career platform helps professionals attain leading edge knowledge, news and information relevant to their professional interests, engage in online education to develop new skills, discover new opportunities to use their skills, improve their visibility and relevance amongst employers, contribute to the advancement of their profession, and build learning networks. BraveNewTalent creates sustainable online communities by supporting professionals through life-long learning and helping employers better engage talent throughout the employment lifecycle, from applicant to alumni.

TalentCulture is an online "world of work" community of business leaders, HR and recruiting professionals, workplace culture and career professionals, leadership development professionals, entrepreneurs, consultants, HR B2B influencers and thought leaders, social media pundits and marketers. The TalentCulture Community was founded by Meghan M. Biro and Kevin W. Grossman and includes a community blog at TalentCulture.com and our highly successful weekly Twitter Chat called #TChat.

JobEscrow is the first to market an innovative “Employment Escrow” online marketplace of trusted employers and recruiters to do business in which the recruiter fee is paid like an annuity, over time through an escrow account, contingent on new hire retention, as well as offering rewards to those who place laid off employees. The first two services, Standard JobEscrow™ and Outplacement JobEscrow™ will create trusted, social "business" networks where employers and recruiters can do business together in a fiscally responsible way and with hire expectations. Launching summer 2012.

I'm the Chief Strategy Officer at Fisher Vista, LLC and HRmarketer.com where I lead their strategic B2B marketing and business development initiatives. I also advise HR and other B2B suppliers on marketing best practices and marketplace positioning.

Marcom HRsay is an HR and Recruiting B2B blog for the real world and companies small, midsize and the entire enterprise, focusing on what helps the people thrive and businesses grow.

I am the VP & Research Director responsible for the research direction of human capital management at Ventana Research covering major areas for workforce performance management including Talent Management and Workforce Performance Management along with coverage of workforce activities including: recruiting, hiring, performance, compensation, learning, succession, analytics and people related activities across business processes. I am also responsible for examining the role of business technology innovations including: cloud computing, social media, collaboration, analytics and mobile technologies as they affect human capital management. I can be found on Twitter at @kgrossmanvr and @KevinWGrossman, LinkedIn (http://www.linkedin.com/in/kevinwgrossman) and my Ventana Research blog is at http://kevinwgrossman.ventanaresearch.com.

Glowan is in the business of transforming individuals and organizations via its L3 leadership learning programs and executive coaching activities. Our network of experienced business professionals are skilled not only in all facets of developing leaders and managers, but also in operating businesses and preparing organizations to gain competitive advantage in the rapidly changing global environment.

Working closely with the founder of Fisher Vista, LLC (HRmarketer.com and SeniorCareMarketer.com), I was responsible for day-to-day operations, talent management and development, marketing and strategy for HRmarketer.com. I managed our marketing database research team and coordinated marketing and PR project teams for our agency services clients. I was also responsible for HRmarketer's marketing and PR activities, sales and business development activities, and worked closely with as well as trained our clients on our software (hundreds HR and senior care suppliers) to help them develop and implement effective lead-generation activities resulting in increased online visibility, website traffic, sales leads and improved search engine optimization (SEO).

Working closely with the founder of Fisher Vista, LLC (HRmarketer.com and SeniorCareMarketer.com), I was responsible for day-to-day operations, talent management and development, marketing and strategy for HRmarketer.com. I managed our marketing database research team and coordinated marketing and PR project teams for our agency services clients. I was also responsible for HRmarketer's marketing and PR activities, sales and business development activities, and worked closely with as well as trained our clients on our software (hundreds HR and senior care suppliers) to help them develop and implement effective lead-generation activities resulting in increased online visibility, website traffic, sales leads and improved search engine optimization (SEO).

Working closely with the founder of Fisher Vista, LLC (HRmarketer.com and SeniorCareMarketer.com), I was responsible for day-to-day operations, talent management and development, marketing and strategy for HRmarketer.com. I managed our marketing database research team and coordinated marketing and PR project teams for our agency services clients. I was also responsible for HRmarketer's marketing and PR activities, sales and business development activities, and worked closely with as well as trained our clients on our software (hundreds HR and senior care suppliers) to help them develop and implement effective lead-generation activities resulting in increased online visibility, website traffic, sales leads and improved search engine optimization (SEO).

I worked as a consultant to help develop Falcon’s brand identity and messaging along with generating visibility for Falcon’s founder, Scott Weston, as an HR thought leader to watch in the new millennium. I also helped Scott produce his first book, HR Excellence, which is about improving the performance and strategic contribution of human resource departments.

Tapestry.net was an Internet sourcing/recruitment services company that also managed online job applicant communities Developers.net and Asia.net. We consulted and proposed strategic online IT applicant sourcing marketing strategies with clients from Fortune 1000 companies to start-ups, including Sun Microsystems, eBay, Cisco Systems, Symantec, Lutris, Cygent, Broadvision, and McAfee.com. My marketing team efforts raised awareness and created “buzz” resulting in doubling the number of leads over a six-month period for Tapestry.net’s proprietary IQA™ applicant matching system. We also secured media placements in The Boston Globe, Los Angeles Times, Silicon Valley Business Journal, eWeek, TechRepublic, Santa Cruz Sentinel, Business Week, and EE Times. I also trained and managed a 10-person telesales team.

Harding Marketing Communications is marketing firm specializing in both traditional and Internet-based services. I was an account manager/supervisor who managed product launch marketing campaigns for companies such as Hewlett-Packard, Information Interactive Services, Container Consulting Service, and Brocade Communications Systems. My project management and eye for content and design helped to win a Joey award for HP’s e-Solutions Division collateral in 2000.

Managed SJSU's annual giving program (telephonic and direct mail) for University Advancement, soliciting alumni, parents and friends of the university for donations. Donations benefited the university general fund and specific departments. Also instituted the Senior Gift program still in practice today. Hired and trained hundreds of students to make the fund raising calls.