Brand Management, Integrated Marketing Communications, Experiential Marketing, Digital Marketing, Strategic Planning & Leadership
Over 14 years of diverse experience in new market development, integrated marketing communications, digital marketing, brand promotions and affinity marketing in the ICT and the FMCG sectors; ensuring that these MARCOM plans were in line with the larger objectives of the organisation which helped achieve a higher level of product / brand salience helping take the organisation to the next level. Superior communication skills. Have worked closely with senior corporate boards, government leaders and other high-level decision makers. Original, logical and incisive in my approach to solving problems, An independent individual who is result-oriented and motivated by opportunity and challenging assignments.
iViZ Techno Solutions Pvt. Ltd., Associate Vice President - Marketing
October 2010 to present
As head of global marketing am responsible for recreating the brand positioning strategy, setting up a successful channel partner program and manage all marketing activities to support sales functions across all global offices the company.
April 2010 to September 2010
At Pinstorm, I had a cross functional role, that covered account management, business development, communication and media Strategy. I was responsible for a full spectrum of digital, search engine marketing and social media marketing for leading brands in the West and South Region.
IMC Terminus, Chief Associate
September 2006 to May 2010
Conceptualized and delivered integrated marketing communication solutions for leading brands like Fortinet, IPv6 Forum, SAP Labs, MSRI, IDC, IEEE, Swiss Development Corporation, and IBM.
As head of an independent profit center, I was responsible for new business development, client servicing, strategy and conceptualization of plans, ensuring operational excellence, training and management of the team and P&L of the company.
Microsoft Corporation, Project Manager - Imagine Cup
December 2005 to November 2006
I was responsible for the planning and execution of the World Finals of the 2006 edition of the Imagine Cup which had been awarded to Microsoft India. More than 50,000 students from more than 90 countries competed - making it the world's largest and most inclusive student technology competition
EXL Marketing Solutions, Senior Associate
August 2003 to November 2005
As Managing Associate of EXL my key responsibilities were Strategy development for clients, Business development and operations management and Training the execution teams
Candid Marketing Services, Regional Manager
May 2001 to July 2002
Regional Manager - Business development and client servicing (south)
Shobiz Event Management, Manager - Premium Accounts
February 2001 to May 2001
Manager - Client Servicing