As a Bostonian, I am so proud of my city as I always have been. We Bostonians refer to the city as "the hub of the universe," "the Athens of America" and we believe it. Governor Deval Patrick said in his eulogy "Massachusetts invented America." I told my boss on a recent visit that Boston was "London 2.0"
On Thursday night and into Friday, I was up and receiving texts, calls and e-mails from family and friends who had been "locked down" in their homes while they hunted down the bombers. I thought that I would share a few interesting articles on the event that relate to key topics here.
First, a Syracuse University professor mapped 200 of the tweets on the initial reaction (#BostonMarathon) to the bombing from the Boston area. Together they give a collective first response
Second, the Washington Post delved into the investigati… Read moreon that led to identifying the bombers. Social media initially hurt investigators: Reddit crowdsleuthers id'd the wrong individuals. Crowd sleuthing still needs to go hand-in-hand with high tech and old-fashioned sleuthing.
Third, only one group of stores were allowed to remain open during the manhunt in the locked down areas: Boston's very own Dunkin' Donuts shops. The investigators needed their special brand of sustenance. The brand overpowers even Starbucks in the Boston area.
On April 15th, 2013, between 4:06pm-7:04pm EST, the Starship collected 509,795 tweets with the #BostonMarathon hashtag. Mapped are tweets from Boston, tagged with a location, and sent during that time. Together, we have a voice. #BostonStrong
BraveNewTalent welcomes Rakhee Mehta as a BraveNewTalent Topic Mentor in Retail with an emphasis on Global Retail. Rakhee has enjoyed a flourishing career in Corporate Strategy and International Marketing with such Retail Houses as Future Group, Ashok Piramal Group - Piramyd Retail, Aditya Birla Retail-More and Fine Jewellery. She has also been quoted as an industry expert in such publications as the Wall Street Journal.
She is now working on multiple start-up retail concepts with her partnership venture called Ideashop. Her company focuses on Brand Creation Retailing & Business distribution in online and offline retail spaces and works with companies in retail, commercial real estate and hospitality.
She is also concept creator and co-owner of Princess Beach Fair, an experiential fair concept with a floating retail m… Read morearket concept. Welcome Rakhee!
I am looking forward to being a BraveNewTalent Mentor in Marketing and Branding. I'd like to start by sharing a blog of mine from Forbes last summer. I compared the challenges of a young startup vs. a veteran business to Lady Gaga vs. Madonna. It received a tremendous amount of feedback.What do you think?
Lady Gaga I started my company more than 10 years ago and like any business that has survived for more than a decade, you have to keep reinventing yourself and add new tools to the toolkit if you want to stay relevant and thrive. Being a young business is actually a [...]
Day Two of Being a Marketing Topic Mentor for BraveNewTalent! I grew up in Louisiana and I could share a million cool things about the state. One of my favorite of those millions things from there, the lagniappe, has inspired my approach to customer loyalty. What is a lagniappe? It's a little extra, a baker's dozen, throwing in something special. For ways to incorporate the Louisiana lagniappe spirit in your business, read on in my Forbes blog...
amuse bouche (Photo credit: stu_spivack) I grew up in Louisiana and there are millions of cool things about having lived there, but one of my favorite terms is the title of this month's column, lagniappe (Lann Yapp). For those of you unfamiliar with this word, it means something extra, like a [...]
BraveNewTalent welcomes Paige Arnof-Fenn as a BraveNewTalent Topic Mentor in Marketing and Branding. Paige is the founder and CEO of Mavens & Moguls, a global marketing strategy consulting firm whose clients have included such Fortune 500 companies as Colgate, Virgin and The New York Times Company. She was formerly VP Marketing at Zipcar and worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company. She is profiled on the home page of the Harvard Business School website and in their alumni bulletin
About Me I am the founder and CEO of Mavens & Moguls, a global marketing strategy consulting firm and our clients range from early stage start-up to Fortune 500 companies including Colgate, Virgin and The New York Times Company.
We've all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don't match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today's marketplace.
I love Pinterest and use it a lot! It is my relaxation from all other social media networks. Since people use it in their leisure time, as I do, it becomes a great place to grow your brand in a subtile way. Check how to pin with the purpose:
Lindsey Weintraub Let's say you're a tour guide. For the sake of this example, you're in Rome. You take the excited group of participants on a walk and end up in a random piazza. Everyone looks around, squinting at the buildings and studying their surroundings. "Maybe this is where Michelangelo studied," quips one.
Brands receive social feedback daily from fans and critics alike. For any given mention on Twitter, Facebook, Google+, LinkedIn or many other social networks, analyzes the sentiment of the message, categorizing it as positive, negative, or neutral.
I once thought it was impossible to come up with a worse idea than Netflix's attempt to rebrand itself as "Quikster." Boy, was I wrong. Get this: "Buy.com" is changing its name to "Rakuten.com." The "Buy.com" url will still work, but the company is going forward under the "Rakuten.com" banner.
You probably can't sleep if you're on Oreo's social media team. After the cookie company's clever - and immediate - reaction to the Super Bowl blackout with a tweet that read "You can still dunk in the dark," Oreo has become the go-to brand for quick tweets on notable pop culture moments, complete with original artwork as well.